Pricing
Compare Praxis to a payroll line, not a software subscription. A senior bookkeeper costs $55–75K/year. Professional tier is $15,270/year.
Founding 10: Lock this rate for life. First 10 firms keep their founding price as we raise rates. No contracts — stay because it works, keep your rate because you believed early.
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By subscribing you agree to our Terms and Privacy Policy
By subscribing you agree to our Terms and Privacy Policy
An "active client" = any entity with at least one automation running (email routing, bookkeeping classification, or scheduled video delivery). Inactive or archived clients don't count toward your cap.
What you're really comparing this to
The question isn't "can I afford Praxis?" It's "can I afford to keep spending $100K+ on staff for work Praxis handles automatically?"
| What you need | Annual cost (hiring) | Annual cost (Praxis) |
|---|---|---|
| Bookkeeping + close automation | $55,000–75,000/yr (senior bookkeeper, loaded) | $15,270/yr (Professional tier) |
| Email, scheduling, client comm | $50,000–65,000/yr (client relationship staff) | Included in all tiers |
| Client video delivery (virtual twin) | Not feasible at scale (no equivalent hire exists) | $30,570/yr (Enterprise tier) |
| Custom build (all of the above) | $200,000+ project + 12–18 months + maintenance | Already built. Live in 2 weeks. |
Self-select guide
Watch the 3-minute tier selector. Askia walks through each scenario: solo practitioner, 5–10 person firm, full-stack operation. You'll know which tier is yours before the video ends.
FAQ
Every question a skeptical firm owner asks. Answered here, not in a sales call.
No. Praxis integrates with TaxDome, Karbon, and Canopy. Your existing workflow stays intact. We connect on top of what you already use — we don't replace it.
Both are fully supported. We connect via OAuth on both platforms. Your choice of bookkeeping software doesn't affect any other feature.
Your logo. Your domain. A video that looks like you recorded it. They see your branded portal, your branded emails, your branded reports. The Praxis name never appears anywhere your clients can see.
Yes. Upgrade anytime. Your integrations, configurations, and data carry forward. There's no re-onboarding penalty for upgrading — you pick up exactly where you left off.
No. Month-to-month, cancel anytime with 30 days notice. Annual option saves the equivalent of 2 months. If you're in the founding cohort, your rate locks at your signup price regardless of how long you stay.
You get a full export — CSV for transaction data, PDF for workpapers and reports. We delete your data within 30 days of cancellation per our Privacy Policy. You own your data at all times.
SOC 2 Type I is in progress — targeting Q1 certification. HIPAA-eligible infrastructure is available on the Enterprise tier: we execute a Business Associate Agreement (BAA) and your PHI is handled on AWS under our BAA with them.
Starter: 50 active. Professional: 150 active. Enterprise: unlimited. An "active client" is any entity with at least one automation running (email routing, bookkeeping classification, or scheduled video delivery). Archived clients don't count. Overage above your cap: $10/active client/month.
Enterprise includes up to 3 partner avatars. Additional avatars are $200/month each. Each avatar requires a separate headshot + 2-minute voice sample. Training takes 48 hours per avatar.
Starter has no setup fee — onboarding is fully self-serve. Professional's $497 setup covers integration configuration by our team and branded workpaper template generation. Enterprise's $1,497 setup includes a dedicated onboarding specialist, twin training session, custom domain/CNAME configuration, and full integration testing.
It asks first. Nothing posts to QBO or Xero without meeting your confidence threshold. Below-threshold transactions route to your approval queue, where you see the vendor, the amount, the AI's guess, and the confidence score. You approve, reclassify, or reject. Only if you explicitly raise the auto-approve limit does the AI act without your review — and even then, every action is logged and reversible within 30 days.
Botkeeper does bookkeeping automation only. Bench outsources bookkeeping for small businesses. Karbon manages workflow. None of them deliver client-facing video. None of them white-label under your brand. None of them integrate communication, bookkeeping, and client delivery into one system. Praxis does all of it — as a single platform — under your firm's identity.
Admin access to your email platform (Microsoft 365 or Google Workspace), admin access to QBO or Xero, and for Enterprise: a headshot and 2 minutes of recorded audio from your phone. That's it. No IT department. No custom development.
Email us at onboarding@rtwadvisors.net. We respond within 24 hours. Or skip straight to pricing — you can start now and ask questions in your onboarding call.
